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April is what we refer to here as a “directory month.” Four times each year, our directory appears in print. […]

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April is what we refer to here as a “directory month.” Four times each year, our directory appears in print.

It is online 24/7.

What you’ll notice in the April print issue is that the directory is on pages 6 and 11. We planned that page layout for those who like to keep a paper copy of the directory. Using what printers call opposing pages lets us keep the directory together. I’m always glad to see the paper copy on bulletin boards.

We have published a directory since the very first issue of Access Press, back in 1990. The directory then was published as a free community service. It was several pages long.

I looked back at that issue the other day and what struck me was how the content of the directory has changed. Most of the businesses listed are long gone. Many of the nonprofits have changed names, shifted purposes, relocated, or closed.

The directory soon became an advertising feature. It has varied in size and design over the years. the headings for different listings have changed.

We used to print four pages quarterly. Now we print two pages each month. Our goal is to get back to four pages.

While the directory is important to us as a revenue source, it’s much more important as a community resource and a one-stop shop for disability services and supports. Yes, we have the Internet – something we did not have back in 1990. Yes, everyone has a web and/or Facebook page these days.

But the advent of online everything means that information can be really, really fragmented. It can be so challenging to find services and supports when someone has a need.

I like to think Access Press as Disability 101. One in four or one in five of us develops a disability. While the number may depend on which source you read, becoming disabled is a game-changer for so many of us. It is daunting to find help.

I think of myself as someone who is a savvy researcher, and sometimes I’ve really struggled to find the information I need.

Our directory provides one-stop for people with disabilities, their family members and their caregivers. It’s a great option if your nonprofit or small business wants to dip a toe into our advertising pool. We offer a great array of advertising options in print and online. Options are offered that cover every budget.

While I am talking advertising, have you seen our e-newsletters, on general news and health? Those also can be a great option for an advertiser.

Email us at [email protected] or call 651-644-2133 ext. 2 today!

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